777-1: The Sophisticated Art of Procrastination (And Why I'm Not Falling For It)
Published: December 15, 2025 • 3 min read
I took a well-deserved break from my laptop yesterday so I could process the changes I'll have to adjust to over the next few weeks: working on this website, applying to jobs, establishing authority on LinkedIn, etc.
Now, during my break, my brain did something it always does.
It started to overthink.
The Sophisticated Trap
When I introduced Alex Bennett, my Chief Marketing Officer, I mentioned that I launched a research tool in Claude web to gather data about 360Brew's algorithm so that Alex can use that in guiding me over the next 90 days.
My overthinking brain was tempted to launch a research session asking Claude to identify all the gaps in my current knowledge before I begin the 777-1 Experiment.
But I had to stop myself because I knew exactly what I was doing.
I was attempting to run away and procrastinate in the most sophisticated way possible: More Research!
The Antidote: Just Start
I know how this experiment is supposed to work, so no more overthinking. I'm simply going to get started and figure things out as I go. If I start, get to a point where I receive new information that changes everything, I'll simply start all over.
This is supposed to be the Project that Never Ends anyway.
I assume I'll be sharing a lot more Claude God tips over the next few weeks. I always seek to optimize processes with whatever work I do, and I just know there will be a lot to optimize as I collect more data while working on this experiment.
Today's Task: Moving the Toolkit Forward
Here's something I am going to do today, however. I'm going to do a little bit of work on the Prompt Engineering Toolkit to get it closer to what it will look like at the end of this experiment.
In its current state, it looks more similar to the original idea I had for it, which I described in this blog post. But this time, I'll make changes that will more closely show what the final product is supposed to look like. It won't be perfect, but it will be close enough.
Right now, the app is sitting at 30% completion, but when I make these changes, it should be at 50%. You can view the live demo on the project page.
Now if you're interested in seeing what it looked like before I make these changes, check out the links at the end of this case study where I attempted to redesign the app using just Claude Code.
Well, that is all for this post.
As always, thanks for reading.