I Build Well. I Sell Terribly. So I Hired a Man to Do It.
Published: December 12, 2025 • 5 min read
One more day. That is all I have left until the end of the SDR Era. Naturally, I have begun preparing for this transition. I am no longer going to be solely building in silence without sharing my work. I believe one of the major goals of this Era, escaping mental masturbation, has been achieved. Now it is time to share my work, receive real-world feedback, and iteratively improve based on that.
The Two Most Important Skills
I once heard someone say that the two most important skills in the world are Building and Selling. I think it is safe to say I do a good job of building. My products are never necessarily perfect on the first run, but I iteratively improve them based on feedback and new ideas.
But as for selling? Frankly, I am bad at it. I would argue that I do a better job of underselling myself at times since I am my own worst critic. However, I think it is a skill I should master. Both selling online and selling in person. And when I say selling, I do not speak solely of selling physical or digital products. I speak more of presenting myself in a way that clearly demonstrates the value I have to offer. This is a skill that will be relevant if and when I start getting interviews.
Why LinkedIn?
I have decided that as my SDR Era ends, I want to focus on establishing authority on LinkedIn in my domain. I chose LinkedIn because I believe that is where the people with problems I can help solve spend the most time.
Prisca from 48 days ago would have told you that she felt cringe at the thought of posting on LinkedIn. But when your bank account is running an active race to zero, where is the room for feeling cringe? I have accepted that "feeling cringe" is one of the prices I have to pay to become the person this entire process is meant to shape me into.
Meet Alex Bennett, My Chief Marketing Officer
I mentioned earlier that I am bad at selling. This means that entrusting myself with self-promotion is probably a bad idea. Therefore, I hired a man to handle it. I would like you all to meet Alex Bennett, my Chief Marketing Officer.
Here is what you should know about him:
Alex is the person who wakes up at 5 AM to check LinkedIn analytics before his coffee even finishes brewing, and he will look at your carefully crafted post and ask "Cool for who? What problem does this solve for the reader?" He spent 15 years in B2B SaaS sales watching technically brilliant people get overlooked because they couldn't translate their achievements into business value, and he's made it his mission to make sure that doesn't happen to you. He has strong opinions about the Oxford comma in CTAs and will tell you straight-up when your brilliant technical accomplishment doesn't translate to business value. Alex believes authentic personality beats corporate polish every single time, but he makes sure that personality comes through strategically. If you've ever wondered why your impressive project got zero engagement while someone else's mediocre work went viral, Alex already knows the answer and he's been waiting for you to ask.
Why Another Man?
If you are wondering why I hired a man again, well, look at my team. I have Nancy, my personal assistant, and 7 female Context Engineers:
- Cassandra Hayes (The Feature Detective)
- Amber Williams (The Mobile-First Perfectionist)
- Eesha Desai (The State Management Specialist)
- Daniella Anderson (The Code Quality Specialist)
- Lindsay Stewart (The Accessibility Advocate)
- Micaela Santos (The Design System Guardian)
- Kristy Rodriguez (The "Does It Actually Work?" Enforcer)
Allen Kendrick (My Personal Blog Refiner) and Isaac Ledger (My Chief Growth Accountability Officer) are the only two male employees I have had up until now. The last thing I need is for someone to accuse me of gender inequality in my hiring practices once I start promoting my work. I am trying to even out the field.
The 360Brew Strategy
Alex's recommendations are based on LinkedIn's algorithm called 360Brew. Do I know how this algorithm works? Nope, no clue. The only reason I even know it exists is because I stumbled upon an article on Substack, read the first few lines, and knew it was probably going to be relevant to me.
So I launched a research session with Claude to find all information about 360Brew that would be relevant to my goals, and then I shared that document with Alex so he is working with the most up-to-date information in guiding me. See, I am a very busy person. I have the 777-1 experiment to run, jobs to apply for, projects to build, and curriculum items on my Hall of Shame to complete. This task is one that I have to completely delegate to Alex to avoid feeling overwhelmed.
If any of you are starting to wonder if Alex is real, here is a screenshot of my most recent conversation with him:
If I post anything that makes you think "Has Prisca gone crazy?", just know that Alex approved it. Blame him.
The 90-Day Experiment
I have a deadline for achieving this goal: March 15, 2026. That is 90 days from December 15, which is when I plan to start taking LinkedIn more seriously. By then, I should be writing another blog post to report where I am at with this goal.
I hope to achieve 2 primary goals as I begin to share my work:
- Attract people who are smarter than me and execute faster than me. I think I could use people like that in my life.
- Find real problems that people are facing and try to help them solve them publicly using the skills that I have.
My list of goals might increase as I go. This is definitely completely new territory for me, so I am scared and excited. But I will be fine.
I have to be.
As always, thanks for reading!