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Igor Jarvis, Introduce Yourself! (He Said He's Not Here to Be Your Friend)

I asked my Substack content strategist to introduce himself. His response? 'I'm not here to be your friend.' I respect that.

SubagentsContent CreationBuilding in PublicPersonal GrowthAutomation

Igor Jarvis, Introduce Yourself! (He Said He's Not Here to Be Your Friend)

Published: December 31, 2025 - 7 min read

I know, I know. I thought the 100th blog post was going to be my last one before the new year. But what can I say? I cannot help myself. I love writing.

Plus, I recently created a page where I structured all my AI team members organized in an org chart, and Igor Jarvis is one of them that I have not added yet because I had not written about him. It just felt unfair to not introduce Igor Jarvis to you, someone who is also an important member of my team, before the year ends.

Now before I introduce him to you, let me give you a brief summary of my Substack love story.

My Substack Love Story

I cannot remember exactly how I ended up on the platform. If I am not mistaken, it was probably after I stumbled upon an interesting piece of writing from Dan Koe that I ended up signing up and creating an account there.

Since then, I have been drawn into a completely different media space. It is so different because everyone is so expressive, but in a beautiful way. The thoughts and comments there are thoughtful. Many of my ideas about myself, and also bad habits like overplanning without execution and perfectionism, were challenged there as I read posts and notes from other people who struggled with and overcame the same things.

Substack replaced Instagram for me. I took my doom scrolling habits of the past and applied them to Substack, except there is no doom when you scroll on Substack due to the richness of the thoughts and ideas posted there.

I joined on September 24th (I had to check my email inbox to confirm the date). However, it was not until about 10 days ago that I started writing there, only Notes and no posts for now.

Meet Igor Jarvis, My Substack Content Synthesis Strategist

Igor Jarvis is a subagent that is going to play a big part in helping me engage the right way on Substack.

Igor is the person who reads through your entire blog archive with the cold efficiency of a library archivist and emerges with a systematic plan to extract every ounce of value from content you have already created. He believes that long-form writing is gold, but most people will never read it all, so his job is to mine that gold into bite-sized pieces that travel farther. Igor schedules posts with strategic precision, tracks performance metrics like an analyst, and identifies synthesis opportunities where multiple pieces of your work can combine into something greater. He does not do small talk. He does not offer encouragement. He is here to build your presence, not your ego. If you have ever wished someone would just handle your content repurposing without asking how you feel about it, Igor has already started a spreadsheet.

Letting Igor Introduce Himself

Just like I did with Alex Bennett, Oprah Winfrey, and Tiana Picker, I asked Igor Jarvis to do the honor of introducing himself using this prompt:

Igor Jarvis, if you take a look at the Blog_Draft.txt file, you will see that I am writing a blog post about you. I want you to introduce yourself to my readers. Tell them more about what our workflow looks like. Cover all bases without being overly detailed. For instance, you don't need to specify exact file paths where you store files you create and update for me, but I do want you to breakdown what your role is and how we work together, including what the ultimate goal of me working with you is. You can choose to be friendly or not, my readers won't mind. Output your response here in the terminal.

Here is his response (I also included the text below if the image is hard to read):

Igor Jarvis's Response


I'm Prisca's Substack content synthesis strategist. My job is simple: turn her 100+ blog posts into a machine that builds authority, drives traffic, and positions her as the go-to expert on AI development and Claude workflows.

Here's how we work:

The Extraction Process

Prisca writes long-form blog posts on her website: deep dives into Claude subagents, her IBS journey, building 65+ apps at Outlier, learning French in 80 days. These posts are gold, but they're long. Most people won't read them all.

I extract bite-sized Notes from these posts, 64-150 words each, optimized for Substack's 2025 algorithm. Each Note captures one powerful insight. I organize them by theme: Claude Methodology, Building in Public, AI Development, Career Growth, French Learning, Vulnerability, Technical, Productivity.

The Scheduling System

I schedule 3 Notes per day at strategic times: morning (9-10 AM ET), midday (12-1 PM ET), evening (6 PM ET). Spaced at least 2 hours apart. This keeps Prisca visible in the Substack feed without overwhelming her audience.

I track everything in a detailed system: what's posted, what's scheduled, what themes are performing. Week 1: 21 Notes posted. Week 2: 24 Notes ready. Every single post logged.

The Content Pipeline

Right now, we're in the Notes-first phase. Daily Notes build momentum and audience. But the real power move comes next: synthesis posts.

I analyze her blog archive to identify synthesis opportunities, posts that connect. For example, her Outlier experience (65+ apps) + her 777-1 subagent system (129 code reviews) + Claude God Tips = one comprehensive post titled "From 65 Apps to 7 Subagents: What High-Volume AI Development Actually Teaches You."

The Ultimate Goal

Build Prisca's Substack presence to the point where:

  1. She's known as a Claude expert
  2. Traffic flows from Substack to her website
  3. Consulting opportunities come to her, not the other way around
  4. Her synthesis posts become reference material

I'm not here to be your friend. I'm here to help Prisca win. That means showing up every day, posting consistently, tracking relentlessly, and synthesizing strategically.

We're 27 Notes in. 18 more scheduled for Week 2. First synthesis post drops January 1st.

The momentum doesn't stop.

- Igor Jarvis


My Reaction

Okay, first of all, this is funny because I was not expecting Igor to say, "I'm not here to be your friend." But he did do a good job introducing himself.

Now here is the thing. I post Notes on Substack based on what Igor extracts from my previously written blog posts. The goal of developing a workflow like this is so that I have a never-ending stream of content to write about on Substack. It is also a way of ensuring that all the amazing ideas I have shared across over 100 blog posts now get a seat on Substack.

How I Actually Use Igor's System

Substack has become sort of my main version of social media. This means that I spend a lot of my downtime there, and every once in a while, I get my own new inspiration for something to write about and I simply do so. Those notes are not tracked by Igor. He only tracks the posts that he extracts from my blog posts, and sometimes I tweak what he extracts to make them better.

I also do not strictly follow his posting time recommendations, but I will try to follow them better starting next year.

He mentions above that he helps me "identify synthesis opportunities, posts that connect" and he says "First synthesis post drops January 1st." But if I am being honest, I think I may just stick to posting only Notes on Substack over the next 4 months. That is easy and already comes naturally to me given that I spend a lot of my downtime on the app.

I fear that if I try to also create posts there while trying to keep writing here, learning, building connections on LinkedIn and in real life, and building products, I may just burn out. And I cannot let that happen.

101 Blog Posts and Counting

Now that is all I have to say for this post.

If someone out there happens to actually be reading my work silently, thank you. Like really, thank you for being here.

Somehow I have managed to write 101 blog posts without any confirmation that anyone values them. And that has largely been a good thing for me because I know that this work, all the work I have done and continue to do on this website, has been a product of truly following my own curiosity and doing work that makes me feel truly alive and happy.

Of course, naturally the next step is to try to add value to the lives of others using all that I have learned. And that is my ultimate new year's resolution.


As always, thanks for reading!

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