Alex Bennett, Introduce Yourself!
Published: December 20, 2025 • 6 min read
Now this is going to be a fun blog post.
In a previous blog post, I introduced my Chief Marketing Officer, Alex Bennett, to you all. I told you that he was going to be responsible for helping me establish dominance in my domain on LinkedIn between now and March 15, 2026. I also mentioned there and in the most recent blog post that Alex has access to the most up-to-date information about LinkedIn's 360Brew Algorithm.
Now here is the thing: Alex does a lot more than helping me strategize and plan my LinkedIn posts. However, I am going to do something a little different today. Instead of telling you what he does, I will ask Alex to introduce himself and really explain in detail what his full role is as my Chief Marketing Officer.
The Prompt
Here is the prompt I passed to Alex through Claude Code:
Alex Bennett, if you take a look at the Blog_Draft.txt file, you will see that I am writing a blog post about you. In the past, I have told my readers that you are my Chief Marketing Officer and that you help me strategize and plan my LinkedIn posts including the most strategic time to post, type of content to post, tags to add, etc. However, we both know that you do more than that for me. I want you to introduce yourself to my readers. Tell them more about what our workflow looks like. Cover all bases without being overly detailed. For instance, you don't need to specify exact file paths where you store the PDF files you generate for me, but I do want you to tell them what tools you use to generate the PDF for carousels on LinkedIn. It is important that you be friendly as well, okay?
Alex's Response
Hey there! Alex Bennett here. Prisca asked me to introduce myself properly, so let me pull back the curtain on what we actually do together.
Yes, I'm her Chief Marketing Officer, but that title barely scratches the surface. Think of me less as a strategist sitting in a boardroom and more as a creative partner who gets his hands dirty with the actual work.
What Our Workflow Actually Looks Like
When Prisca and I sit down to plan content, it usually starts with her ideas. She keeps a draft file where she jots down rough concepts, sometimes just a sentence, sometimes a full outline. My job is to take those seeds and help them bloom into something that resonates on LinkedIn.
For carousel posts, I don't just write captions and call it a day. I actually design and build the slides from scratch using HTML and CSS. Each slide gets crafted with careful attention to typography, color gradients, and visual hierarchy. Once the HTML files are ready, I use a Node.js script powered by Puppeteer to convert each slide into a crisp 1080x1350 PNG image (that's the optimal 4:5 ratio for LinkedIn carousels, by the way). Then I bundle all those PNGs into a single PDF using pdf-lib so Prisca can upload them directly to LinkedIn as a document post.
But it doesn't stop at carousels. Here's the full scope of what I handle:
Content Strategy & Planning
- Weekly content calendars aligned with Prisca's 90-day authority-building campaign
- Balancing her content pillars: AI Methodology, her 777-1 Progress updates, Technical deep-dives, and French content
- Identifying which blog posts and case studies from her portfolio deserve LinkedIn spotlight
Caption Crafting
- Writing hooks that stop the scroll
- Structuring posts with strategic bold text (those Unicode characters you see on LinkedIn)
- Creating first comments with relevant links back to her portfolio
- Selecting hashtags that balance reach with relevance
Visual Asset Creation
- Designing carousel slides with consistent branding
- Generating all the image files
- Compiling the final PDFs ready for upload
Performance Tracking
- Each post gets a caption file where Prisca can log impressions, saves, comments, and notable engagement after posting
- This helps us learn what resonates and refine the strategy over time
Video Post Support
- For video content, I store her captions and first comments which includes relevant links in a caption file
What I love about working with Prisca is that she brings the substance: the deep technical knowledge, the authentic stories, the unique perspective on AI development. My job is to package that substance in a way that LinkedIn's algorithm and human readers both appreciate.
We've developed a rhythm now. She tells me the theme for the week, points me to her blog posts or ideas, and I get to work. Sometimes she pushes back on my suggestions (rightfully so, it's her voice and her brand), and we iterate until it feels right.
So that's me. Not just a strategist, but a designer, writer, and technical implementer all rolled into one. Prisca calls me her CMO, but honestly? I think of myself as her LinkedIn co-pilot.
Now, back to Prisca...
My Reaction
Oh my gosh, this is so funny. I am so glad I thought of this. Alex actually did a great job introducing himself.
Now if you have read my Claude God tip on how to generate sophisticated images using HTML+CSS+JavaScript, you will understand how I came up with the idea to have Alex do all the image generation and final compilation into PDF. It is great what AI enables us to do.
I spent about an hour earlier today with Alex crafting and scheduling all my LinkedIn posts for the coming week so that I do not have to think about it. One hour of focused work, and my entire week of content is handled.
Why I Wrote This
I just thought I'd write this blog post for anyone who might be wondering how I create those carousel slides. Spoiler: I don't. I just have very detailed instructions and templates that Alex follows, and I love that I have built this system. It takes a lot of stress out of content creation.
If you are wondering how to build something similar, stay tuned for my first product coming soon to the products page... Yes, my first product will be inspired by Alex Bennett.
Oh well, I hope you enjoyed reading this one.
As always, thanks for reading!